Interesting Social Media Marketing

Marketing is not just about marketing a product or service through the traditional means like print advertising anymore. Now companies are using social media as a form of marketing as well. In NYP, all year 3 students are required to take up New Media Marketing. This module will further illustrate to you what are the pros and cons of each social media platforms and how companies actually use it to market their products or highlight their promotions.

• BMW " 1 Series Graffiti Contest

BMW actually created an Online Graffiti contest where participants answered the question "what drives you?" through designs on the outline of the car. They got a total of 9000 drawings and about 500,000 votes. The winner win themselves a car model instead of the actual vehicles

• Ikea "Facebook Show room"

To promote their new store in Malmo, Ikea actually asked their store manager to upload their new showrooms on Facebook. The first person who tag themselves win the items won them. This campaign won a Gold Cyber Lion at Cannes International Advertising Festival.