#BeatCancer: the most widespread social networking message

 

BeatCancer has set the Guiness World Record for being the “Most Widespread Social Networking Message.”

 (This record was set in 2009 with 209,771 unique mentions in 24 hours using the #BeatCancer tag)

How it works?

• Users are encouraged to send a tweet, update their Facebook status or write a blog post including the #beatcancer hashtag (within 24 hours)
• PayPal and SWAGG will donate $0.05 for every mention with the hashtag to cancer charities.

Results?

• Raised more than $70,000 in the process
• Garnered about 100 million impression

Isn't it fascinating to know that New Media has being implemented successfully into the various marketing campaigns mentioned? Guess what? NYP's Diploma in Marketing has offered the New Media Marketing module to equip you for today's world of marketing!
HL

Successful Social Media Marketing Campaigns

Obama (Election Campaign)

Social Media played an important role in Obama’s election campaign.
Here's are some statistics for you to know:

• 5 million ‘friends’ on more than 15 social networking sites
• 13 million email subscribers
• 8.5 million monthly visitors to MyBarackObama.com
• 3 million online donors

Comparing Obama’s Social Media campaign to that of his nearest rival, John McCain. John McCain's campaign pales in comparison.

For example:
On election day itself,

• Facebook: Obama had 3,000,000 Facebook supporters while McCain's 600,000
• MySpace: Obama had 859,000 MySpace friends as opposed to McCain's 319,000 
• Twitter: Followers of Obama on Twitter is 115,623 while McCain only had 4,911
• Youtube: Obama had 117,873 YouTube subscribers as opposed to McCain’s 2,902

In conclusion, Obama had fully utilised the power of Social Media Marketing and had comprehended it so well that he has beaten McCain on every major social media platform.

Related links:
http://www.barackobama.com/
http://www.facebook.com/barackobama
http://twitter.com/barackobama
http://www.myspace.com/barackobama
http://www.youtube.com/user/BarackObamadotcom

HL