Successful Social Media Marketing Campaigns

Obama (Election Campaign)

Social Media played an important role in Obama’s election campaign.
Here's are some statistics for you to know:

• 5 million ‘friends’ on more than 15 social networking sites
• 13 million email subscribers
• 8.5 million monthly visitors to MyBarackObama.com
• 3 million online donors

Comparing Obama’s Social Media campaign to that of his nearest rival, John McCain. John McCain's campaign pales in comparison.

For example:
On election day itself,

• Facebook: Obama had 3,000,000 Facebook supporters while McCain's 600,000
• MySpace: Obama had 859,000 MySpace friends as opposed to McCain's 319,000 
• Twitter: Followers of Obama on Twitter is 115,623 while McCain only had 4,911
• Youtube: Obama had 117,873 YouTube subscribers as opposed to McCain’s 2,902

In conclusion, Obama had fully utilised the power of Social Media Marketing and had comprehended it so well that he has beaten McCain on every major social media platform.

Related links:
http://www.barackobama.com/
http://www.facebook.com/barackobama
http://twitter.com/barackobama
http://www.myspace.com/barackobama
http://www.youtube.com/user/BarackObamadotcom

HL